BMW Group Classic at the "Concorso d 'Eleganza Villa d'Este" on Lake Como
The Concorso d 'Eleganza Villa d'Este is the world’s most exclusive event for historical automobiles and motorcycles with a long history of tradition. Since 2005, the BMW Group Classic, together with the Grand Hotel Villa d’Este have been holding this show of first class rarities of motor vehicles, annually attracting several thousand enthusiasts and participants from all over the world. The motto “Back to the Future – the Journey Continues” embodies the curve from the early years of the event in the 1930’s to the present and into the future. This traditional classic weekend includes many top class side events and exhibitions, impressively combining tradition and vision in its concept – a veritable experience for the participants and visitors to experience the historical automobiles and current concept vehicles.
As lead agency we oversaw the project from concept to implementation. Creating classic memories.
