Hyundai Motor Europe GmbH

Event No. 14883

Hyundai Fan Parks 2010 in Europe

Or how two agencies manage to let over 2 million soccer fans celebrate together at Hyundai Fan Parks in 14 cities during four weeks.

The round has to go into the square – especially when the entire world watches the FIFA 2010 World Cup in South Africa. Worldwide, the car manufacturer Hyundai organized so-called public viewing parks, relying in Europe, on Innocean Worldwide Europe and JOKE Event Inc. Together with our partners, we hosted 14 major events all over Europe: Manchester, Bristol, Copenhagen, Prague, Dresden, Hamburg, Dortmund, Frankfurt (here for Hyundai’s affiliated company, KIA Motors), Offenbach, Eindhoven, Paris, Florence, Milan and Porto. More than 2 million football fans watched the FIFA 2010 World Cup at the Hyundai Fan Parks und supported their team in far away South Africa. For us it was the summer fairy tale of 2010.

Contact: Natascha Dyck